Small businesses need to evolve. The market place is always evolving and the economy is forever changing. Trying to have the same business model, the same problem solving system, and the approach to your small business will not fit all of these changing situations. West Michigan small businesses have to think outside the box in order to ensure their survival.
Tom Borg, a small business and mid-size business consultant believes, “the old saying “if you keep on doing what you have always done, you will keep on getting what you always got” has been changed to ‘if you keep on doing what you have always done, you will get a lot less of what you always got; you might even go broke’”. So what are some ways to change?
Borg gives six suggestions: “1. Start asking other successful business owners for one idea that can help you grow your business; 2. Ask your employees the question: “If you were the owner of this company, what would you change to improve the way it is being run?” 3. Stop saying no to new ideas you learn about, and start thinking about how you can implement them; 4. Start reading one good book or listening to one good audio program on how to make your business more successful; 5. Quit complaining about the economy and do something about your own business economy; and 6. Start doing some things in your company that makes it a more attractive place to work.”
These suggestions for thinking outside the box are excellent. They incorporate continuing education, leveraging your talent, and innovation. There are a lot of other small businesses that are going through the same things you are so why reinvent the wheel; find out what others have done or what advisers suggesting. Bringing in new talent and getting your current talent to put in their ideas can open up a whole new world of thinking. This input can lead to innovation and new products or ways to service your customers or clients can easily change your small business.
The business world will never stop changing. Being able to be flexible and evolve with it is important. Doing business on a handshake and never changing are things of the past. Just as important as it has become imperative to protect your Grand Rapids small business, it is important to stay current with what your customers want and be able to provide the best possible business model to fit what their needs are. There is so much competition (or potential competition) out there, that if you don’t provide customers and clients what they want, someone else will.
Source: “Start Thinking Without the Box and Grow Your Small Business” by Tom Borg of Corp! Magazine.