Business is filled with change. Very few businesses are able to sustain success without constantly looking to advance. Think about some of the most successful businesses. Where would Apple be if it just tried to improve Apple II? What if Ford stuck with the Model T and making that the best it could? What if McDonalds was happy with just one restaurant? Not only would these businesses likely not be household names but they likely would be out of business.
Every small business should be looking to improve. They should be looking to grow, refine processes and make products better. East Grand Rapids’ family owned business Sweet Yo’s is doing just that. Experiencing success in their Gas Light Village location, Sweet Yo’s’ owners, Rosa, Mario and Lidia Piccione, are opening a second location in Grand Rapids, near Rosa Parks Circle. The plan is to have the second self-serve frozen yogurt shop, where customers are charged based on the weight of their purchase open in time for ArtPrize.
Sweet Yo’s’ big move is a great example of not only a small business continuing to move forward but they are doing it in a strategic manner. The tactic of having everything operational in time for one of West Michigan’s biggest events in which foot traffic is at its highest should equate to not only high initial revenues but huge increase in visibility.
The old axiom that “if you are not improving you are only getting worse” is very true in the business world. Small businesses have any number of competitors on top of limitless other hurdles they have to overcome. Small business competition is always looking to get an edge. If you remain content, eventually one of your competitors will get that edge on you. Small business owners need to keep an eye on the big picture while remaining successful on the small picture also.
Source: “Family to open second Grand Rapids area frozen yogurt shop downtown in time for ArtPrize” by Garret Ellison of MLive.com