The old adage “measure twice and cut once” has often been the theme for startups. The idea behind this being that startups had to take months, if not years, in the planning and developing stages. Entrepreneurs often want to make sure their ideas are refined and near perfect before moving into the manufacturing and selling stages. This was also the time period that many startups floundered. Any entrepreneur will tell you finding funding for a dream is difficult but to find it for an extended period of time is nearly impossible.
One program in Grand Rapids is looking to not only break through this traditional thinking but to crush it. "Think. Make. Start." which begins August 3rd, is a competition that pairs designers and entrepreneurs to form teams that will compete in a condensed version of the planning stages of a startup. Competitors will attend a day long workshop on the first day and then will have less than 4 weeks to develop their idea into a product that will be nearly market ready. The winning team will be chosen on August 30th and will receive $5,000.00 in funding from West Michigan based entrepreneurial launch pad Start Garden.
While the goal of the program is not to create a new generation of entrepreneur that is able to get a startup off the ground in less than a month, the idea of shortening the planning and development stages is one that should be heeded by new entrepreneurs. Entrepreneurs (and small businesses to some extent) easily lose sight of the bigger picture. Getting focused on needing to get a certain project or portion of the overall project done and done perfectly can bog down the overall progress of the startup. This competition will force the competitors to cut out the over thinking of their ideas. As the competition, which is relatively inexpensive to enter, grows, more and more competitors will see the ability to cut out the over thinking.
Source: “Competition pairs designers, entrepreneurs to launch projects” by Elijah Brumback of MiBiz.com