Just because you are small business owner does not mean that you need to think of yourself in terms of small customers. It is not uncommon for small businesses to think of themselves as just that: small. As a business owner you need to think of yourself as an entrepreneur. There needs to be a mentality of looking to grow, compete and innovate at all times. It might be cliché but small business owners need to dream big.
Source One Digital, an affiliate of Muskegon-based RC Productions Inc., is continuing to expand. Source One Digital produces point-of-purchase signage for retailers. That sounds complex but for us laymen that is the signs you see around baseball fields, in retail stores, around race tracks, and more. Source One Digital produces all of the signage around Michigan International Speedway and also signs that appeared at the NCAA Final Four basketball tournament.
Source One Digital employs about 32 employees right now but is expecting to hire 6 more soon. Source One Digital would be considered a small business but that does not mean that it is limiting itself to small projects and small plans. It has in 16 short years moved into a position to produce products for some of the world’s largest marketing firms on some of the biggest stages. Source One Digital is not content with how far it has come thus far and recently purchased more equipment that will allow it to produce an even more varied array of products at a higher rate than previously.
Retail owners need to dream of multiple locations. Software programmers need to think about employing over 100 programmers. Manufactures need to dream about overseeing a manufacturing complex. While you might not achieve those goals, the mentality you will take on will help make your business a success. Source One Digital might not have thought it could have been printing materials that would appear at the Final Four but it has taken on the mentality continued to grow, compete, and innovate and it continues to do that. What is wrong with aiming high or striving to be the best? If you fall short of owning a multi-billion-dollar company and just own a multi-million-dollar company, is that really a failure? Small businesses should always be thinking big.
Source: “Source One Digital expands in Norton Shores” by Kelly Hill of MiBiz