I was always told when I was younger that I should choose a career that I would love doing. Work is always going to be work but you should be passionate about what you do. The most successful entrepreneurs are people that love what they do and it does not take long when talking with those individuals that they are extremely passionate about their profession.
Scott Cramton was able to turn his passion for acting into a vibrant business. Cramton did not make it big in Hollywood or New York but rather he formed the Grand Rapids based business, the Murder Mystery Co. Cramton studied theater and film at Grand Valley State University. Murder Mystery Co. has grown to sell 65,000 tickets a year, generating revenues of more than $1.5 million. The company's 400 actors perform 1,500 dinner shows a year in 12 states. The performances number closer to 2,000 a year when he includes private shows.
When you have a passion for something, you are more likely to put in the extra effort. It is that extra effort that separates you from the competition. If you are passionate about your startup not only does that passion attract clients and customers but it can also be used to sell potential investors and others to assist your business. When looking to start your own business or to form a startup make sure it’s something that you are passionate about. And if you are passionate about something, don’t be afraid to get creative and turn it into a startup.
Source: “How a GVSU graduate made a killing with dinner theater business” by Shandra Martinez of MLive.com