Sometimes in order to get your startup off the ground you have to hustle. Some startups are lucky and just pop up, make the right connection and hit the right stream of commerce running. For most though your idea has to be sold to those streams of commerce.
West Michigan startup, InBalance Health has been able to make inroads in selling its idea into the stream of commerce. InBalance makes alternative food bars and dietary supplements for people with pre-diabetes and Type 2 Diabetes. The InBar that it introduced last month was only available locally at Warren Nutrition Centers. It was announced that InBalance will soon be available at Belmark Inc., of Pere, Wisconsin; Cambridge Naturals, of Cambridge, Massachusetts; Health Store and More, of Salisbury, Maryland; Healthy Alternatives, of Beaver Creek, Ohio; Lifestyle Wellness and Spa, of Forest City, N.C. and Organic Food Depot, of Virginia Beach, Virginia.
Some advisors call this finding a market for your startup. There are a lot of great ideas that struggle to get off the ground because they fail to find a market. A lot of the time it takes some footwork and elbow grease to find your startup’s market. Going to trade shows, networking, and setting up meetings are very common place in the startup process. And all of these involve selling you and your startup to others.
Also, InBalance’s success should not be taken as the expectation either. A month after release of your idea is not always going to be met with expansion into a half dozen new markets. Sometimes the expansion is slow and sometimes it remains local for a while. That does not mean you should get frustrated or stop selling your idea to others. It only takes one or two connections to get the ball rolling downhill fast.
One of the biggest assets your startup can have is a great team to support it. Having others around you that can handle your financial, legal and operations work will free you up to sell the idea to others. Great team members can also sell the idea to others too. Even your startup attorney can find connections for your business.
Source: “Food bar startup announces first retailers outside of West Michigan” by Jim Harger of MLive.