It is the morning after the Super Bowl. Part of America is recovering from a food coma from all that great party food and few out there had one too many adult soda pops. The game was exciting though and came down to a goal line stand in the final minutes. The game got me thinking about what is your Michigan business’ Super Bowl?
Every NFL team sets last night’s game as there goal. Everything they do throughout the year is to reach that one game. In your small business what have you set as your Super Bowl? It could be a big project, landing a big client, or hitting a revenue goal. Maybe you want to start your own business, develop your idea into a product or get an investment for your startup. There are any number of “Super Bowls” to set for your business but identifying that goal is important.
The Baltimore Ravens and San Francisco 49ers worked extremely hard since last year to get to last night. Each had to endure ups and downs over that year and pivoted their plans. The Ravens let a coach go and the 49ers changed their quarterback during the season. Even the game last night had its peaks and valleys with the Ravens getting a big lead, to the power outage, to the 49ers come back to the closing second. There are lessons to take from these team’s journeys.
The second step after identifying what your Super Bowl is for your business is establishing how are you going to get there. Even after setting up that plan going forward, you have to be prepared to shift that plan on the go. In coming up with this plan, who do you need to help get you there. Marketers, consultants, and business law firms are just a few of the resources that can give your business the push it needs to get to the Super Bowl.
A small business attorney can make sure that if you get that big project, that upon completion of the project, the outcome is what you expect. He can make sure that when you get the funding you are looking for, not only is the deal fair but that you completely understand the terms that are in the agreement (and those that are not in the agreement too). Whatever your business is striving for, he can make sure your business is protected in doing it.
In business it’s easy to set that mark that you are looking to hit. It’s harder to hit that mark but it’s devastating to hit that mark and have it not be what you expected. Think if the Ravens won last night only to find out there was a dispute whether or not they should be the champions or worse yet, the Championship was won by someone else. Small mistakes can become big issues down the road. And while the Ravens don’t have to worry about those potential issues, your business does.
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